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Urban Marketplace 2004

March 17, 2004

The only conference which promotes investment opportunities and development strategies for LA's urban neighborhoods.
ULI LA Urban Marketplace 2004 promotes real estate investment opportunities and development strategies for LA's lower income or distressed neighborhoods. During the past three years it has attracted well over 1,000 real estate developers, investors, lenders, brokers, planners, reinvestment advocates, architects, educators, elected officials, attorneys, accountants, and community leaders.

Date and Time
Wednesday, March 17, 2004
7:30 am - 1:00 pm

Keynote Address
Tony M. Salazar, President, McCormack Baron Salazar, Inc.

McCormack Baron Salazar, Inc. is a national real estate development and property management company specializing in rebuilding urban neighborhoods. The firm has developed nearly 11,000 residential units and over one million square feet of retail space in urban markets throughout the country. Tony oversees the West Coast operations. He has served as board chair of the National Council of La Raza, the largest Hispanic advocacy organization in the country, and was co-chair of Rebuild LA.

Schedule
7:30 am Registration & Continental Breakfast
8:15 - 8:30 Opening Remarks and Poem by Ed Rosenthal
8:30 -10:00 Case Study Presentations and Panel Discussion
10:00 -10:30 Keynote Address
10:30 - 1:00 Roundtable Sessions and Marketplace Exhibition

The Revitalizing Power of Ethnic Retail
Case Studies: Plaza Mexico Lynwood, California
Los Jardines Bell Gardens, California
Moderator: Michael Beyard ULI Senior Resident Fellow, Retail
Panelists: Michael Fallas President, Fallas Paredes
David Hidalgo Principal, David Hidalgo Architects
Arturo Sneider Partner, Primestor Development, Inc.
John Noguez Vice Mayor, City of Huntington Park
Audience Facilitator: Bob Rodino Principal, Rodino Associates

LA's lower income or distressed neighborhoods illustrate the powerful impact of America's increasing multiculturalism. This year's project case studies demonstrate how neighborhood retail centers were successfully repositioned to shifting demographics. Learn how to tap into new market opportunities which can energize inner city communities. Lynwood's Plaza Mexico integrates historic Mexican pueblo ambiance into a 36-acre site of retail, food, and office space. The newly-opened six-acre Los Jardines town center, built in partnership with the Bell Gardens Redevelopment Commission, creates a Main Street environment with authentic Hispanic experiences and national retailers. In addition to the take-home value of how to do these deals in your neighborhood, registrants will receive the newly-released ULI publication Ten Principles for Rebuilding Neighborhood Retail and ULI's Info Packet on ethnic retail prepared especially for Urban Marketplace 2004 registrants.

Roundtables
Roundtable hosts are experts in real estate development, community development finance, conventional lending, mezzanine/private equity capital, legal issues, real estate brokerage, urban planning, architecture, community outreach, and government/public affairs. Roundtable topics include: new market intelligence; from suburb-to-urban retail success stories; doing deals in emerging ethnic markets; and navigating the entitlements process. Roundtable participants will have the opportunity to seek expert advice on their specific issues during rotations among individual tables.

List of Roundtables

Marketplace
Following the panel discussions and throughout the roundtable sessions, attendees may network or make deals by interacting among a wide variety of real estate related exhibits.

Over 40 exhibitors will be at the Marketplace.

Location
The Los Angeles Convention Center
Concourse Hall (West Lobby Entrance)
1201 South Figueroa Street
Los Angeles, CA 90015
(213) 741-1151
www.lacclink.com

Parking
Daily parking rate is $10.00 for West Hall. Call the Parking Office at (213) 741-1151, x5850 for more information.
For directions please visit www.lacclink.com.
Metro Blue Line: Pico/Chick Hearn Station.

Registration Deadline
March 12, 2004

Urban Marketplace Sponsors:

Platinum
  • Wells Fargo Foundation

Gold
  • City of Los Angeles
  • Genesis L.A. Real Estate Fund, LLC
  • LA DWP Economic Development Group
  • US Bank
  • Citibank

Silver
  • Los Angeles LDC, Inc.
  • Bank of America

Bronze
  • CB Richard Ellis
  • City National Bank
  • Community Reinvestment Fund
  • Housing Authority of the City of Los Angeles
  • CIM Group
  • Union Bank of California
  • Chinatrust Bank USA

Media
  • California Real Estate Journal
  • Los Angeles Times

Urban Marketplace Sponsorship Opportunities:

Sponsor Benefits
  • ULI "Info Packet" Sponsor
  • ULI Memberships for One Year
  • Complimentary Registrations to Event
  • Opportunity to Host a Roundtable
  • Recognition in the Event Program
  • Complimentary Table-top Exhibit Space
  • Sponsor Logo on Marketplace Souvenirs
  • Sponsor Banner at the Marketplace

For more information, please see Sponsorship Details (PDF, 1 MB).

Exhibit Opportunities:
Please contact Paula Krake by e-mail krake@uli-la.org or by phone at 213-236-4883.

Previous Urban Marketplace events

Print a Faxable Registration Form