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Reality Check on Growth: Lessons Learned

June 5, 2003

What if leaders of Southern California knew that during the next 20 years our region was bound to experience an earthquake of 8 magnitude on the Richter scale? Would they have a responsibility to inform the public? Would they mobilize citizens to ensure the region is prepared?

During the next 20 years, our region will experience a demographic earthquake of a magnitude of 6 million more people, which will reshape everything we know about Southern California.

On October 10, 2002, nearly 300 of the region's political, business, development, community, and environmental leaders and experts met to undertake an audacious task. Convened by the USC Lusk Center for Real Estate and ULI Los Angeles, a district council of the Urban Land Institute, these regional stakeholders gathered to participate in a groundbreaking visioning exercise. "Growth visioning" is a means to ensure that Southern California's quality of life and standard of living are improved instead of destroyed by the addition of 6 million more people.

With Southern California already feeling the impacts of traffic congestion, water shortages, and a housing crisis, a 33% increase in population in a relatively short time presents serious issues that must be resolved. If this area is to remain competitive and vibrant, it faces urgent questions that affect the daily life of every resident:
  • Where will our children and grandchildren live?
  • Where will they work – and will they have to drive 90 minutes a day to get there?
  • How do we plan for and govern our region's future to accommodate this growth?
The assembled regional representatives didn't just talk about these questions – they spent the morning actually wrestling with where to locate 6 million more people and two million more jobs on a huge map of Southern California. Leaders were divided into groups of 8 to 10, where they found shared priorities, mediated familiar conflicts of interest, and generated innovative ideas envisioning possibilities for the future.

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